AgriMindset: Consumer Trends
About This Webcast
Consumer food trends are shifting rapidly – from viral favorites to evolving health and wellness habits. These changes are shaping demand across generations and creating both challenges and opportunities for agriculture. Understanding what’s driving the market can help farmers and agribusinesses position themselves for success. What You’ll Learn How viral food trends influence longer-term demand for farm products How health and wellness shifts – including GLP-1 use and protein consumption – are shaping markets Which consumer behaviors are short-term fads versus lasting changes Who Should Attend Farmers and agribusinesses looking to anticipate market shifts Producers exploring how consumer habits impact demand for their products Ag professionals seeking timely, practical insights on food trends
Speakers
Megan Roberts
Principal Quantitative and Economic Analyst , Compeer Financial
Dr. Megan Roberts is an ag economist at Compeer Financial. Previously, Megan’s career focused on teaching ag economics and business in higher ed settings, from teaching and directing ag programs in the Minnesota State Colleges and Universities system, to serving as an educator in University of Minnesota Extension. She holds a doctorate of agricultural education from Texas A&M University, and a masters and bachelors focused on agriculture from the University of Minnesota – Twin Cities. She has written numerous farm-related articles and spoken regularly on ag policy and business topics. Megan lives on a farrow-to-finish hog, corn, and soybean farm in southern Minnesota with her husband and son. From her roots growing up on a dairy farm to her current farm ownership, she has a unique combination of academic and on-the-ground farm experience.
Anna Meyer
Intelligence Analyst , The Directions Group